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Of Scarlet Letters and Femmerotic readers surveyed (as determined
by surveys and user feedback conducted in 1999 and 2000):
- 55% surveyed read regularly
45% are first-time visitors
- 35% are male
65% are female
- 30% are 18 - 25
30% are 25 - 35
30% are 35 - 50
10% are over 50
- 70% identify as heterosexual
5% identify as homosexual
20% identify as bisexual
(and 5% as other sexual orientations)
- 47% are single,
43% as married
12% are domestically partnered.
- 32% have some college
27% are college graduates
26% have graduate, doctoral or professional degrees
- 80% live in the United States and Canada
10% live in Europe or Austrailia
- The average reader income is $35,000 (U.S.)
- Readers are most interested in the following online services and
products in advertising on Scarlet Letters (in order of interest):
- Books and magazines
- Music and CDs
- Sex Toys and Tools
- Other Sexuality Sites
- Travel
- Clothing, Shoes and Cosmetics
- 70% have purchased items online
23% would purchase tems online, but have not yet
7% say they would not ever purchase items online.
- Readers at Scarlet Letters also read such periodicalsas : Allure, Aperture, Bust, Cosmopolitan, Details, Esquire, Harper's
Bazaar, Jane, Libido, Mode, Ms., The New Yorker, Newsweek, On
Our Backs, Playboy, Rolling Stone, Salon, The Utne Reader, Talk,
Time. Vanity Fair, The Villiage Voice, Wallpaper, and Wired.
- Roughly 75% of Scarlet Letters readers state that they are very
satisfied with their sexual lives.
Scarleteen readers are approximately 75% female and 25% male,
and the average reader age is 17.
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