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| Milwaukee Journal-Sentinel: Gemma Tarlach: April 2002 |
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Women signing on to the erotic
Women. Sex. The Internet. This isn't the story you probably think
it is. While spammers stuff e-mail in-boxes with unsolicited invitations
to porn sites and an innocent online search can lead unintentionally
to X-rated content, another revolution on the Internet has taken
place.
Women increasingly are turning to the Web to explore their own
sexuality. The Internet's immediacy, ease of use and sense of
privacy make many women more comfortable using the Net instead
of going to their doctor or the library for sexual information.
Some experts applaud the availability of women-friendly adult
sites for health, education and entertainment, but others worry
that the sites could do more harm than good if misused.
"The more accurate information we have about sex, the fewer sexual
problems we have," said Lynn A. Vice, a psychologist and certified
sex therapist based in Milwaukee.
"But not everything that comes across the Internet is true," added
Vice.
Nor does everything online promote the positive aspects of sexuality.
And even accurate information on a Web site is no substitute for
real relationships, said several experts interviewed for this
story.
Women who create and run these sites, though, say their goal is
to help other women educate and empower themselves.
"There is a very unfair double standard in our culture . . . based
in nothing but abject fear of the freedom women would have if
they had equal footing when it came to their own sexuality," said
Heather Corinna, who runs a number of popular sites geared toward
women, including ScarletLetters.com and Femmerotic.com.
Many of the women-friendly adult sites focus on education.
Dorrie Lane, a 50-year-old grandmother in San Francisco who has
worked on women's health issues for 20 years, started the online
Vulva University to fill gaps she saw in sex education. More than
one million people from around the world visit the site monthly,
and more than 8,000 students have registered for mostly free online
courses on such topics as orgasm and masturbation. After registering
for free - though donations are encouraged - students can access
pages that discuss everything from the history of societal views
on the topic to visualization techniques and other exercises to
help women understand their bodies better.
"My site is for men and women to come in and have that kitchen
table you always wanted to have, where it's comfortable to talk,"
said Lane.
Much of this is information women would be embarrassed to seek
from a health care professional or local library. And search engines
can make the information quick to find - another factor behind
the Internet's growing popularity as a sex educator.
"If you want to ask your doctor, you have to make an appointment
- that means calling the office and getting the receptionist,"
said Russell G. Robertson, associate professor of family and community
medicine at the Medical College of Wisconsin."I doubt a lot of
women would feel comfortable leaving a message."
As the number of such women-oriented sites grows, so does the
percentage of women visiting them. According to industry analyst
Adult Internet News, women represented 14% of the online adult
entertainment consumer base in 2001, up from only 3% in 1999.
Sites that focus on erotica tend to attract equal numbers of male
and female visitors, according to the sites' reader surveys. For
educational and health-related sexuality sites, women make up
the majority of visitors - at Lane's Vulva University, for example,
80% of registered students are women.
The appeal of erotica
Sex-themed Web sites are intended for adults only - but not every
such site falls into the traditional definition of pornography.
The often-disturbing imagery many people may associate with "Internet
porn" is the "hard-core" genre traditionally made by men, for
men, and catering to male preferences, such as a visual focus
on intercourse, limited and often derogatory descriptive text
and fantasy "Barbie doll" body types.
"Hard-core" Web sites represent only one extreme end of the cybersex
spectrum. At the opposite end of the continuum are educational
and health-oriented sites such as Vulva University, which contain
explicit text and imagery but focus on providing information women
can use to improve their sex lives and sexual health.
In the grayarea between hard-core and education sites is the broad
category of erotica, and it's here, especially, that women-run
and women-friendly sites have been taking off in number and popularity.
"Overall, we're seeing much more material that is either designed
for women, or is designed in a way that is more female-friendly
than I saw, by far, when I first started pulling together ScarletLetters.com
in late 1997," said Corinna.
Erotic material featured on sites such as ScarletLetters.com and
the online magazine Clean Sheets include photos, short fiction,
first-person accounts and poetry, ranging in explicitness from
tamer than the current newsstand issue of Cosmopolitan to graphic
imagery and text.
Typically, the site's home page is text only, asking visitors
to verify they are 18 or older before clicking through to the
table of contents or site map. When listing the available content,
some erotica sites also include a symbol or mention in the summary
that alerts readers to the more graphic material, which they can
avoid if they wish.
More control
Letting women chose the degree of explicit material they view
is the goal of many women-run, women-friendly adult sites - filling
a long-empty void, say experts.
"Most women are comfortable with it and turned on by erotica,"
said Milwaukee psychologist Vice. "What I see in my practice is
that most women don't know where to go to get erotic material.
. . . Most of the erotica we see is at the supermarket checkout:
it's Danielle Steele."
In the past, most women felt uncomfortable venturing into adult
entertainment stores or theaters, feeling that their privacy and
even personal safety might be threatened. The Internet, offering
access from the comfort of home, removes that concern - particularly
the free sites, which do not require visitors to enter credit
card numbers or register personal information.
"The privacy . . . is certainly a major factor," said Corinna.
"And that alone makes the Net ideal for women."
Key among the growing numbers of women-friendly sites is a wider
range of body images and more diversity in content and sexual
orientation.
"We're all different, and standard male porn rarely addresses
this," said Clean Sheets' editor Susannah Indigo. "I believe that
it's not true that women are less sexual and erotic than men -
we're perhaps just more complex and interesting."
Sites such as Clean Sheets and the Femmerotic Network tend to
appeal to women significantly more than traditional hard-core
sites, according to reader surveys - a fact that doesn't surprise
Jane Duvall, creator of Jane's Guide, which reviews sites at all
points on the adult content spectrum, from traditional hard-core
sites to literary erotica and sexual education sites.
"Sites that make it smart, funny, more well-rounded . . . lead
to a higher percentage of women," said Duvall.
The Internet's structure allows visitors to explore specific areas
of sexuality in greater depth.
"Because we are on the Web, we can provide explicit, literary
writing on these kinds of topics - not just a standard women's
print magazine kind of quick piece," said Indigo. "And then we
can provide instant links to many other sites and books that deal
with that topic."
Women's comfort levels with online adult content tend to break
down along generational lines, with surfers in their 20s and early
30s making up the bulk of the audience for women-friendly sites.
The Internet's ubiquity on college campuses - and the prevalence
of online adult content - have combined to erode many of the taboos
once associated with explicit sexual material.
"It's changing our culture a great deal," said Duvall. "The younger
generation is growing up feeling less victimized, more like equals
in sex . . . My daughters are going to grow up with healthier
ideas than my generation did."
Cautions, caveats
Some experts applaud the availability of women-friendly adult
sites for both education and entertainment, but others worry that
the sites have a potential for misuse.
While the Medical College's Robertson sees value in Web sites
that provide accurate information for patients, he's concerned
about women taking information found online at face value.
"The problem with the Internet is you just don't know who's answering
the questions," Robertson said. "How do you determine who's credible?"
ScarletLetters.com founder Corinna said smart sex-ed surfers will
check out a Web site the same way they'd research a face-to-face
therapist.
"Check credentials, clips, media and other places which support
a given person's work," said Corinna, who added a bit of perspective.
"No one source, online or off, can make or break a person's sex
life or sexuality," Corinna said. "It's really something one largely
has to do on one's own."
Some experts are leery merely of the proliferation of sex-themed
sites geared to appeal to women, both as educational tools and
pathways to erotic exploration.
Milwaukee-based sex therapist Vice looked at a number of women-friendly
Web sites and gave mixed reviews.
"The good part is that we have Web sites that are attempting to
provide information," said Vice. "That normalizes sex and gives
women permission to be sexual, to talk about sex and to know they're
not alone . . . In general, we as a culture need more information."
Vice added, however, that even the most accurate information on
the Internet is a supplement, not a substitute, for sex therapy
for women with significant sexual problems. She felt that the
majority of online adult material she viewed focused on the physical
without addressing deeper issues.
"All the Web sites I saw were lacking in the emotional and mental
aspects of sex," said Vice. "Simply knowing the right techniques
is not enough to overcome sexual problems."
No substitute
Medical College family physician Robertson found the sites even
more problematic.
"The availability of accurate information is certainly reasonable,
especially . . . in the context of a healthy sexual relationship,
i.e. marriage," said Robertson.
"But I'm extremely anxious about the pursuit of sexual stimulation
. . . which is actually a form of almost drug addiction," Robertson
added. "Once you separate the physicality of sex from an intimate
relationship, you're really heading into fairly dangerous territory
that will perhaps expose an individual to potential physical harm,
the acquisition of a sexually transmitted disease and in many
ways, would stunt their growth as a human being and as one capable
of entering into a long-term relationship with real substance."
Wendy Sanford, a co-founder of the internationally respected Boston
Women's Health Book Collective and a senior editor of the current
edition of the women's health bible "Our Bodies, Ourselves," takes
a more positive view of the Web sites - when they are used intelligently.
"I do share a concern about these sites the same way I care about
children watching too much TV. If all you do is sit in front of
the computer, you're not helping your relationship," said Sanford.
"There's no substitute for a deep sexual relationship with someone
you love," said Sanford. "But traditionally, partners have been
well-intentioned but not well-informed.
"I think if a woman goes to these sites and learns more about
herself, gets more self-confidence, better understands what she
needs sexually and brings that to the relationship, that's a very
positive thing."
The women who run the new breed of adult sites will be the first
to agree that the content they provide is meant to enhance, not
replace, real relationships.
"I think that women who are looking for sex information and thinking
that it's going to be a magic pill aren't going to find it is,"
said Vulva University founder Lane.
"Sex is not the same as love. They're two different emotional
feelings," Lane added. "I promote self-love and good sex."
The whole point of women-friendly adult sites, whether for educational
or entertainment purposes, say the women who run them, is to give
other women access to information and ideas that will help them
develop their own sexuality on their own terms, freed from both
puritanical and misogynistic stereotypes still found in society.
"As far as women being sexual and being positive about it, it's
a huge fight in the culture," Lane said.
"Sexuality is a very independent thing," added Lane. "Denying
human sexuality is a very negative thing in society. If you want
to deny it for yourself, fine - but it's an independent thing."
Appeared in the Milwaukee Journal Sentinel on April 28, 2002.
© Copyright 2002, Journal Sentinel Inc. All rights reserved.
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